Rove Hotels and IRTH Group is launching branded commercial office tower in Business Bay, Dubai. Designed for modern professionals, HQ by Rove offers fully furnished modular offices for all team sizes with a lifestyle-first approach featuring unique hotel-style amenities, dedicated content creation spaces and all the ingredients to create a thriving community. Pioneering the concept of hospitality-branded workspaces, this new partnership between IRTH Group and Rove Hotels marks an exciting evolution within the region’s commercial space landscape. The flagship project will be located in Business Bay, with panoramic views of Downtown Dubai and the Dubai Canal. New office building launch in Dubai.
🏢 HQ by Rove – Business Bay
✨ Fully Furnished & Fitted offices | Multiple Interiors
📏 Small Offices to Full Floors | 120,000 sq ft Amenities
💰 Avg. 4,400 AED/sq ft | 50/50 Payment Plan
Welcome to HQ by Rove, Dubai’s first-ever hospitality-branded office building, redefining the future of workspaces with a perfect blend of lifestyle, productivity, and comfort. Developed by IRTH in partnership with Rove Hotels, this groundbreaking project sets a new standard for Grade-A commercial spaces by integrating the warmth, energy, and service of hospitality into a modern office environment. More than just a place to work, HQ by Rove is a destination designed for forward-thinking businesses that value experience, well-being, and innovation.
GROSS FLOOR SIZE: ~22,500 SQFT
TOTAL OFFICE FLOORS: 23
TOTAL MODULAR UNITS PER FLOOR: UPTO 22 UNITS, STARTING FROM 625 SQFT
TOTAL AMENITIES: 120,000 SQFT
TOTAL PARKING BAYS: 988 ACROSS 8 FLOORS
1 parking per modular unit
Additional Visitorand Valet Parking
Dedicated EV charging stations
Dedicated Bicycle Parking
TOTAL NUMBER OF ELEVATORS: 21
Destination controlled high-speed passenger lifts: 14
Shuttle Lifts: 5
Service Lifts: 2
Lumena is situated at the western gateway to Business Bay, one of Dubai’s most connected and prestigious commercial districts. Positioned at the crossroads of Sheikh Zayed Road and Al Khail Road, the tower is just 1 minute from the highway, 6 minutes from Downtown Dubai, and 8 minutes from DIFC. Dubai International Airport, Dubai Marina, and Dubai South are all within easy reach, offering unmatched accessibility for global business leaders, investors, and innovation-driven enterprises.
The tower enjoys direct connectivity to Dubai Metro’s Red Line and is steps away from the upcoming Gold Line — placing every major business district within minutes. From your office, unobstructed views of Burj Khalifa, Burj Al Arab, and the World Islands create a powerful sense of place and inspiration. Lumena’s geographic and visual positioning underscores its role as both a landmark and a strategic commercial hub at the epicenter of the city’s growth.
